Tonight I participated in a focus group with one of the top 3 perfumeries in the world. They are in the business of literally distilling down a brand into a scent. What incredible work! It was fascinating to be a part of this group and to listen to my peers on how they view the brand in discussion (not to be named here).…

If you’ve been on your Facebook page recently you will notice that there has been some major changes, some seem great and others a bit average. I just finished listening to a wonderful and well attended webinar with Mari Smith on how to take advantage of the new page layouts and I wanted to share the highlights for me here:

Pictures on the top ~ you can now see all uploaded photos on the top of your page.…

Communication is a factor of life. All living things have a way to communicate both within themselves and their surroundings. If we use a tree as an example the plant cells talk to each other to know when to replicate, how to receive nutrients, when to drop their leaves and grow new ones.…

We see it every where, little icons prompting us to follow, become friends or join some social network.  And despite the almost saturation of this in the market people are still asking why, ‘why should I join?’  It’s a fair question especially if you don’t consider yourself tech savvy or you’re someone who avoids the internet like the plague.  But, the truth is that social media has become an essential tool for communicating, researching, and sharing loads of information – information that is fresh and relevant.…