Want to know who makes up Revive NYC and what we do? Check out this brief video to learn more. Please contact us with questions or if you’re ready to be revived!…

How do you know if a new venture is a right fit for you?
Here are a couple of questions to ask yourself before making too many agreements.

1. What is the cost/benefit ratio? That is how much will it cost you to implement in both $ and time and what will the return be in both $ and value added to your business?…

Tonight I participated in a focus group with one of the top 3 perfumeries in the world. They are in the business of literally distilling down a brand into a scent. What incredible work! It was fascinating to be a part of this group and to listen to my peers on how they view the brand in discussion (not to be named here).…

Your branding tip for the week from Revive NYC……

A brand is not just about it’s logo but the logo can say a lot about how the brand has developed. Apple is a great example of this; the theme remains the same, the core, but it transitions to match the voice of the time.…

Yes, you heard me right. You are your brand. As a small business owner this simple statement is one that often slips through the cracks, so let’s break it down for a moment…

People search for your name more than your company name

This is important for your SEO, make sure your name is in your web content liberally

You represent yourself every time you are on Facebook or Twitter; every post and every tweet is recorded

How regular are you putting out content?…

It’s a common default, we’re trained to do it as kids, we’re told by our peers and authorities to blend in, follow the rules, and all will be well. Now, it’s debatable if that worked as a kid, but for a business it’s asking for defeat before you’ve ever begun.…