What’s your title? Are you an ND, MD, DC, PhD (the list can go on…)? Do you identify yourself with this title? It’s okay if you say yes, most of us identify with what we have studied and the acronyms or business position we have gained from it. The problem arises when we expect others to interpret and relate to the titles we have been assigned.
Titles are a way of categorizing information about an individual. As much as we like to think our titles explain how we can help someone or what value we offer to society, they don’t. It’s too generic and often too vague for most of us to relate to.
So what are you meant to do? First, don’t try to hide behind your title. Second, know what value you are offering. Discover this by asking yourself, “what do I bring that is unique? Why do people utilize my services? How do I help others?” These questions can help flush out your ‘hook’ and make it easy for people to diagnose themselves into your practice.
Remember, acronyms only speak to those that understand them and they rarely speak to a quality or character that is human.