10 Essentials for an Effective Online Presence
In this evolving online social world, how do you get in the game and become relevant? What are the fundamentals for holistic marketing and where do you start?
These are a couple of questions that many Revive NYC’s clients are asking so here’s our top 10 for getting noticed online.
- Get your practice listed. Good sites to start with are Google Places, Yelp, Health Profs, and Bing for business.
- Know your tools, how to use them and when to use them. Like any great craftsman, the key is to be so familiar with your tools you can make the creation of a masterpiece look easy.
- Build relationships first. The long-term success of your practice will depend on how invested you are to building and supporting your community. Engage in the conversations, ask questions, and say thank you.
- Share and display your sites and social media links everywhere. Here’s a short list of ideas: email signature, website, business cards, invoices, brochures, and promotional material.
- Have a blog with social share buttons. Blogs, and the ability to easily share content, are absolutely necessary for your online presence; a static website will get lost in the sea of information that is available today.
- Know the keywords for your practice. This isn’t just naturopathy or colon hydrotherapy; think about what your clients will be typing in the search bar to find you. These keywords are essential to building SEO friendly content.
- Create GREAT relevant content (or borrow from other excellent sources). Use your keywords and make sure that what you’re sharing is in alignment with your practice. If you’re going to borrow from others, be sure to give them credit and links back to their site…it’s the honorable and appropriate thing to do.
- Be authentic and concise but don’t dilute your message.’140 characters or less’ is changing the way we all communicate. Experiment with writing profound yet bite-size messages…note: this is why quotes do well for social sharing.
- Try different forms of media. You may find that audio works better than text, and video does better than audio…but you won’t know till you try it.
- Give clear calls to action and repeat them often. You don’t have to hit people over the head to be heard, but be honest, do you respond to a request the first time it’s asked or does it take at least 2 times to get your attention? (I think we know the answer.)
Do you have other recommendations for getting noticed online? We would love to hear your thoughts, please share in the comment box below.